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Accurate customer information is crucial for all businesses today to provide superior service, plan effective marketing strategies & campaigns, evaluate financial impact of customer relationships and effectively manage risk.

The Acuma Dedupe System helps you improve the accuracy of your customer data through a combination of matching techniques, algorithms and phonetic functions - providing you with a truly Unified Customer View (UCV).

The Dedupe solution is a web-based product that provides the flexibility to create and modify search algorithms and define accuracy thresholds based on multiple parameters. The system will identify unique records across multiple data sources and build a Unified Customer View.

The data structures of each data set may be unique and can be defined through a component called "Flexi Formatter", which makes it simple to map this data and use it for matching Accurate and consistent customer information. It is also the foundation for 'Know Your Customer' (KYC) compliance.